Allied Concrete
7 years of continuous improvement
lower cost per conversion
The Challenge
High initial cost per conversion limiting campaign scalability, need to maintain efficiency while significantly increasing advertising budgets, competitive keyword landscape in construction, complex purchase journey requiring sophisticated targeting, and diverse audience segments across residential, commercial, and infrastructure sectors.
Our Approach
- 1
Extensive A/B testing on landing pages for layouts, messaging, and calls-to-action
- 2
Sophisticated keyword experiments to identify efficient terms while expanding reach
- 3
Continuous testing and refinement of ad creative to improve CTR and quality scores
- 4
Tiered budget approach prioritising efficient keywords while strategically expanding
- 5
Ongoing optimisation for continuous year-over-year improvement
The Results
Real performance improvements, measured over 7 years.
lower cost per conversion
more conversions in Year 2
more conversions in Year 3
of continuous performance improvement
“SME Growth has played a key role in building our digital marketing capability from the ground up. Their structured, data-driven approach has given us clarity and confidence in how we show up online. They consistently delivered more leads at a lower cost per conversion year after year. They don't just make assumptions. They systematically test different approaches and let the data guide our strategy.”
Ashleigh Creed
National Marketing Manager, Allied Concrete
Want results like these for your business?
Book a free consultation and we'll show you what's possible. No obligation, no pressure. Just an honest conversation about your goals.