MoleMap
Dual-market growth across NZ and AU
more bookings across NZ & AU
The Challenge
Excessive cost per click and cost per conversion rates limiting scalability, inconsistent conversion rates across channels, need for stronger brand positioning in Australian market, website content not effectively educating and converting visitors, maintaining NZ market leadership while aggressively growing in Australia.
Our Approach
- 1
Completely rebuilt search campaigns focusing on efficiency and conversion optimisation
- 2
Worked with MoleMap's website partner to develop content that educated visitors and encouraged bookings
- 3
Created separate approaches for the established NZ market vs growth-focused Australian market
- 4
Continuous refinement of ad messaging and landing page content
- 5
Ongoing optimisation processes
The Results
Real performance improvements, measured over 7 years.
more bookings across NZ & AU
NZ cost per conversion reduction
NZ booking volume increase
AU cost per conversion reduction
“SME Growth has consistently delivered strong results across both New Zealand and Australia. In New Zealand, they've helped us maintain our market leadership while driving greater efficiency. In Australia, their approach has been more growth-focused, helping us rapidly scale and establish a much stronger market presence. Their ability to tailor strategies to each market has made them a trusted and invaluable part of our marketing team.”
Kirsten Harris
Marketing Manager, MoleMap
Want results like these for your business?
Book a free consultation and we'll show you what's possible. No obligation, no pressure. Just an honest conversation about your goals.