The Bunk House
3x conversions with lower cost per sale
increase in conversions
The Challenge
Maintaining growth momentum after sustained campaign success, adapting to intensified competition in online furniture retail, capitalising on emerging advertising technologies, continuing performance improvements beyond already-strong baseline results.
Our Approach
- 1
Enhanced foundation through continued optimisation of Google Search and META Social campaigns
- 2
Applied institutional learnings from long-term partnership to refine targeting and creative
- 3
Introduced Google Performance Max campaigns as strategic portfolio addition
- 4
Integrated channel management preventing performance cannibalisation
- 5
Maintained commitment to continuous improvement and platform innovation
The Results
Real performance improvements, measured over 3 years.
increase in conversions (Year 2)
improvement in conversion rate
integrated campaign management
Performance Max launched with exceptional results
“We've nearly tripled our conversions while improving our conversion rates and reducing our cost per sale. SME Growth understands our business inside and out. Their ability to maintain and improve performance over many years speaks volumes.”
Kim Berry
Owner, The Bunk House
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