Direct Pest Control
+548% conversions with only 31% more spend
increase in conversions
The Challenge
Limited website content addressing specific pest control services, inadequate enquiry tracking capabilities, generic advertising that did not target specific customer needs, poor conversion of clicks into actual business enquiries.
Our Approach
- 1
New website with dedicated content for each pest control service
- 2
Robust enquiry tracking to measure true campaign performance
- 3
Search campaigns aligned with specific pest control services
- 4
Continuous refinement of targeting, ad copy, and landing pages
- 5
Ongoing optimisation process for continuous improvement
The Results
Real performance improvements, measured over 5 years.
increase in conversions
conversion rate improvement over 5 years
increase in ad spend (vs 548% more conversions)
of continuous improvement
“When I first approached SME I was aware that our digital marketing was not generating the needed enquiries. Their team suggested a complete website redevelopment. The results have been remarkable. Over the past five years we have seen a vast improvement in our digital performance. Our enquiries have increased dramatically, while the cost per each new customer has decreased.”
Doug Morris
Director, Direct Pest Control
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